Xavier Naidoo: Self-marketing Important for Long-term Success



Xavier Naidoo

 Xavier Naidoo, pop singer is of the opinion that a good self-marketing is important for long-term success for artists. How they present themselves on stage is plays a big role.

Adding in an interview with Mannheimer Morgen newspaper that “it starts with how one present present oneself on stage.”

That differentiates long-term successful artists from singers who simply want to sing -at home or in their areas.

Xavier Naidoo explains further “whoever wants to be a singer must present himself differently.   But many cannot talk of numbers or have no artistic vision.“  

The singer became popular with his songs „Dieser Weg“ (This Path), „Ich kenne nichts“ ("I don’t know anything" like you) and „Sie sieht mich nicht“ (She doesn’t see me).